Crowdfunding Success: A Perspective from Social Media and E-Commerce
نویسندگان
چکیده
Crowdfunding as a new way of financing in the web 2.0 has increased over the last years, but only little is known how project initiators increase their chances of successful fundraising through on-page and off-page communication activities. Using a dataset of 740 projects published on one of the dominant crowdfunding platforms in Switzerland, we test communication-related determinants of fundraising success in terms of (1) number of donations (2) average amount of donations and (3) total campaign success. Our results show that high media richness in the project presentation and a high frequency of project updates leverage fundraising success. In contrast, no beneficial effects of the simple application of social media channels could be observed. The implications for research on crowdfunding and practice are discussed.
منابع مشابه
Social media, social commerce, maturity model, integrated capability maturity model (CMMI), Performance Evaluation
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